What is the primary purpose of the introduction of a written message?

The primary purpose of the introduction of a written message is to set the stage for the rest of the content, making it clear to the reader what to expect. This often involves grabbing the reader's attention, which can include a call to action. A strong introduction may highlight the urgency or importance of the subject matter, motivating the reader to engage further with the content.

While providing background information, summarizing key points, or expressing gratitude might all be important elements of communication, they typically serve specific purposes beyond the primary function of the introduction. The introduction is designed to actively pull the reader in and provoke interest or action, establishing a connection that makes them more likely to continue engaging with the message. This foundational approach is particularly important in a business context where reader engagement can directly influence the success of communications.