What is the purpose of menu engineering?

The purpose of menu engineering is primarily focused on analyzing dish profitability and popularity. This approach enables restaurant managers to determine which items on the menu contribute positively to the overall financial performance. By evaluating various factors such as food cost, sales data, and customer preferences, the management can identify high-profit and popular dishes, often referred to as "stars."

This analysis helps in making informed decisions about menu design, pricing strategies, and promotional activities. Enhancing profitability not only supports the restaurant's financial health but also improves customer experience by highlighting dishes that enjoy popularity and positive reviews. Thus, the emphasis on profitability and popularity is vital for optimizing the menu and ensuring that it aligns with the business goals.